Canberra Milk

Brand revolution that was implemented in the 1980s to coincide with the deregulation of the milk market in the ACT. The intention was to retain dominant market share and maintain the market preference for Whole milk Vs Longlife milk. The logo did not change – however the packing was transformed. To-date Canberra Milk remains the dominant whole milk brand in the ACT and the Packaging is unchanged.

Brand Development Scope

• Brand Rationale and presentation to stakeholders
• Identity Evolution
• Marketing and Advertising collateral concept development
• Packaging Brand Concept, Creation and Development
• Television, Press, Print, Signage, POS Campaign