Imglobal

Global organisations often struggle to transform their Brand to reflect what they have become, fearing what they may lose. With the right partner, The Brand Process is not a difficult one. The difficulty lies in an organisations appetite to begin. The rewards for courage are a Brand that embodies the character, ethics and beliefs of the organisation and ultimately all those who work within and with it.

Brand Development Scope

• Brand rationale and keynote presentation to stakeholders
• Parent Brand Naming – (ImGlobal and transitional naming IMSGlobal)
• Sub Brand Naming and Brand extensions
• Brand Language and Key Strap lines and positioning for Parent and Sub Brands
• Identity
• Marketing and Advertising collateral concept development
• Website Digital design recommendations
• Image customisation and recommendations