NSW Environment Protection Agency

A statewide Brand revitalisation for the Regional Illegal Dumping Force of the NSW Environment Protection Agency.

Brand Development Scope

• Brand Rationale and presentation to stakeholders
• Campaign Concept and Design
• Brand, Logo and Identity Concept, Design and Production
• Positioning and key strap line “Report Illegal Dumping” (formally RID Squad)
• Strap lines
• Marketing and Advertising collateral concept development
• Image customisation and recommendations
• Vehicle signage and Uniforms