Penrith City Council

The public domain represents a unique opportunity and unique challenges in equal measure. Often the process has to navigate a complex web of research, opinion and governance. That said, where else can you showcase ‘garbage’ and be proud of the result.

Brand Development Scope

• Brand Rationale and presentation to stakeholders
• Campaign Concept and Design
• Communication Strategy
• Positioning and key strap line “You’ve got it sorted”
• Brand Language and Strap lines
• Marketing and Advertising collateral concept development
• Advertising creative, writing
• Image customisation and recommendations